A Pixel Search company · in stealth

Imagine it, and it Fades In.

Shopping is a visual experience. We fall for what we see, yet we're still made to hunt through filters, dropdowns, and search boxes to find it.

So we flipped it around. Fade looks at the image first, the way you do, and surfaces the exact thing you're picturing the moment it crosses your mind.

We're Fade Labs, a Pixel Search company.
And denim, what most of us live in, is where we begin.

Here's what that feels like
It starts as a feeling…
Learn more
The invitation

Want in early?

Fade Labs is in stealth, building quietly and opening up slowly. We're letting a handful of people behind the curtain before anyone else. If that's you, say hello.

Request access

or email us at

Questions

What is Fade Labs?

What does Fade Labs do?

Fade Labs is a stealth Pixel Search company. Instead of making you hunt through filters and keyword boxes, Fade looks at the image first, the way you do, and surfaces the exact thing you're picturing the moment it crosses your mind. We're starting with denim, what most of us live in.

What is Pixel Search?

Pixel Search is our approach to visual product discovery: AI that understands what you mean from an image, a description, or your own words, and finds the real product that matches, with no dropdowns and no guessing at the right keywords.

Is Fade Labs available yet?

Fade Labs is in stealth, building quietly and opening up slowly. We're letting a handful of people in early before anyone else. If that's you, request access above.